BOND: Retail Real Estate + Hospitality Advisors
As lead creative strategist for BOND, I helped them establish their business' creative identity—developing their brand and launching their website—and continue to serve as their primary creative resource across their portfolio of large-scale mixed use projects. This has included creating brand identities and marketing collaterals for: Blaser Ventures' Granary District in Salt Lake City, Stream Realty's Old 6th in Austin, Kushner Companies' Monmouth Square in NJ, and Blackstone's One Colorado in Pasadena. Creative partners have included: Abstract Drawing Center, Aquí Design, and BOLDRVIZ.
BOND
The Fort Worth Stockyards: the #1 Tourist Destination in Texas
With 9 million annual visitors, the Fort Worth Stockyards is a National Historic District where cowboy culture is alive and well. It's home to the world's largest honky-tonk, championship rodeo competitions, and the #1 performing Marriott Autograph Hotel in the world: Hotel Drover. The shopping also rocks: it's a mecca for high-end custom westernwear and rodeo princess couture. For the past two years, I've supported the SVP of Development at M2G Ventures in predevelopment work for the Stockyards next phase: a $630MM investment that will include 300,000 square feet of commercial space, 500 hotel keys, a 295-unit multifamily property, and a below-grade garage with 1,300 spaces.
The Fort Worth Stockyards
Space Craft: Sustainable Multi-family Buildings in Charlotte, NC.
Development, direction, and production for: company rebrand and website, multi-family building brand identities and websites, company messaging and positioning, photography and digital identity. Creative team: Abstract Drawing Center, Jennifer Austin Photography, Matt Stevens.
Space Craft
Sugar Land Town Square: a Mixed-Use District in Sugar Land, Texas.
Development, direction and production for: rebrand, website, marketing collateral, signage and wayfinding, merchandising plan, fence wraps, and festival event for 223,000 SF of retail at the heart of a 32-acre mixed-use district. Creative team: Rebees, Field of Study, Ellice Weaver, Taylor Cleveland.
Sugar Land Town Square
Autry Park: a Luxury Mixed-Use District in Houston, Texas.
Development, direction and production for: brand, renderings, website, marketing collateral, merchandising plan and fence wraps for 100,000 SF of bespoke retail at the heart of a $850MM mixed use project in Houston, opening 2022. Creative team: Rebees, FÖDA, &Us, Pictury.
Autry Park
Hatchways: a Coworking Space & Café in Dallas, Texas.
Development, direction and production for: brand, website, web application, native application, print collaterals, disposable packaging, food & beverage, signage, and custom furnishings for 23,000 SF coworking and café concept opened in August 2019. Creative team: Rebees, Thunderwing Studio, Haller McCrory, BHW Group, Self Aware Studio, Impressions Architectural Millwork, Droese Raney Architecture.
Hatchways
Development, direction and production for: brand, website, staff uniforms, restaurant playlist, social media, collateral production, and merch for 4,800 SF restaurant opened in June 2018. Creative team: Rebees, Kate Murphy Interior Architecture, Thunderwing Studio.
